One of the questions I'm asked most frequently is, "When is the best time to market?" The answer is simple: The best time to market is now and every day hereafter. ...<< MORE >>
Overturf Custom Greetings - overturfonline.com
How Much Money Are YOU Losing ?
The Overturf Blog
The Internet Can Get Results
UPDATE: Scott Lyckberg from Nick Ferraro & Company called today, March 7, 2008 to apologize over the May 11, 2007 incident reported on my blog. Apparently their company has been made aware of my posting recently and they do not want any negative reviews on the internet. Scott does not remember the incident, and I must have caught him on a bad day. Locks have since been placed on the entrance doors to the pool area. He asked if I would remove the article and I said I would consider it.
After further review of the article, I have decided not to remove it. I feel the article was written objectively with the details written down minutes after our conversation ended.
I do appreciate the apology, albeit a year late and questionable on the motive, but I will put that aside and move on. I'm not going to post my personal opinion on the subject, even though this is my blog. I'm just posting the facts that took place today and will let you be the judge.
Related articles: http://blog.overturfonline.com/search.aspx?q=Nick%20Ferraro%20&%20Company
After further review of the article, I have decided not to remove it. I feel the article was written objectively with the details written down minutes after our conversation ended.
I do appreciate the apology, albeit a year late and questionable on the motive, but I will put that aside and move on. I'm not going to post my personal opinion on the subject, even though this is my blog. I'm just posting the facts that took place today and will let you be the judge.
Related articles: http://blog.overturfonline.com/search.aspx?q=Nick%20Ferraro%20&%20Company
What We've Been Up To
You may wonder why the recent inactivity on my blog. The reason? Structural changes, reorganization...to put it plainly, we've been busy.
Stefanie has taken over day to day operations of Overturf Custom Greetings as I've been busy forming Overturf Flooring, Tampa Bay's finest in hardwood flooring installation & sales. Yesterday, we changed the homepage of www.overturfonline.com, in order to launch Overturf Flooring's web page, www.overturfonline.com/flooring.
Overturf Flooring focuses on high quality hardwood flooring installations, doing things the right way, with the right kind of people, like with everything we do. If you have any questions, feel free to ...<< MORE >>
Stefanie has taken over day to day operations of Overturf Custom Greetings as I've been busy forming Overturf Flooring, Tampa Bay's finest in hardwood flooring installation & sales. Yesterday, we changed the homepage of www.overturfonline.com, in order to launch Overturf Flooring's web page, www.overturfonline.com/flooring.
Overturf Flooring focuses on high quality hardwood flooring installations, doing things the right way, with the right kind of people, like with everything we do. If you have any questions, feel free to ...<< MORE >>
The Power of Personalization
I've been trying to tell you...
http://entrepreneur.com/marketing/marketingcolumnistkimtgordon/article183950.html
Another great sales article, why referral marketing works:
http://entrepreneur.com/marketing/marketingideas/networkingcolumnistivanmisner/article183952.html
http://entrepreneur.com/marketing/marketingcolumnistkimtgordon/article183950.html
Another great sales article, why referral marketing works:
http://entrepreneur.com/marketing/marketingideas/networkingcolumnistivanmisner/article183952.html
...<< MORE >>
Rough Economy - Stop Advertising?
The reality as the U.S. dollar continues to weaken, stocks show little promise, and the housing market shows no signs of immediate recovery is that most of us must tighten our belts a little.
Unfortunately for many small business owners, advertising is one of the first things to go. And this makes sense to an extent, as the search for new customers could get very expensive when the
country for the most part is not spending as much money.
However, I have found to be true, and our clients have as well, that in this type of economy, it's more important ...
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However, I have found to be true, and our clients have as well, that in this type of economy, it's more important ...
It's been a rough week
I know businesses should generally be in the habit of making
money, but this week I've decided to buck that trend. At this point
I'm almost sure it's psychological, since last week I had the
golden touch and this week everything I touch withers and dies.
That's just how it goes sometimes.
I have learned a lot in my week of downslides, but all my
lessons have involved what not to do. For instance, you must be
willing to risk money to make money, but it's called risk for a
reason...it's risky.
On a positive note, Overturf Custom ...
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World's Greatest Retail Salesman
Have you heard about Joe Girard?
The Guinness Book of World Records listed Joe Girard as the "World's Greatest Retail Salesman" for 12 consecutive years.
People actually used to lineup to meet Joe, so that he could sell them cars. There would always be a queue in front of Joe Girard’s dealership on every Saturday morning. Joe Girard sold more cars individually than most dealers sell in total. He sold an average of 6 cars everyday, throughout his selling career. He sold 13,001 cars during his selling career… all at retail.
...<< MORE >>Why Greeting Cards?
I've been asked several times since the opening of Overturf Custom Greetings why I chose greeting card mailings for my company staple. I've always been interested in business. Sales, marketing, advertising, they've fascinated me, especially the psychological aspect of it. I'm also concerned about deteriorating customer service in this country...I'm sure you've noticed, whether it's dining out, shopping, or other business correspondence, it seems like in the course of a week I run into several instances of bad service. I want to help raise the standards.
To make a sale, sure you have to have a great product, but there are many other ...<< MORE >>
To make a sale, sure you have to have a great product, but there are many other ...<< MORE >>
When is the best time to start marketing?
Take Charge of Your Marketing
Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.DON'T FOLLOW UP? THEN DON'T EXPECT CUSTOMERS TO COME BACK
The following press release was sent at 4:28 pm eastern time today:
DON’T FOLLOW UP? THEN DON’T EXPECT CUSTOMERS TO COME BACK
68% of all business lost in America is due to apathy after the sale. Yet, it’s estimated to cost 4 times as much to attain a new client as it does to keep a current one. So why don’t more businesses practice retaining the customers who already use their business?
Overturf Custom Greetings has addressed the need for more regular customer follow up with ...<< MORE >>