The following press release was sent at 4:28 pm eastern time today:

DON’T FOLLOW UP? THEN DON’T EXPECT CUSTOMERS TO COME BACK

68% of all business lost in America is due to apathy after the sale. Yet, it’s estimated to cost 4 times as much to attain a new client as it does to keep a current one. So why don’t more businesses practice retaining the customers who already use their business?

Overturf Custom Greetings has addressed the need for more regular customer follow up with full service greeting card mailings. The service customizes the message on a wide variety of cards, or will create a card from scratch with a company’s photo or logo on the cover. All a business person has to provide is their list of contacts, and the cards are mailed out with a look as though they were sent personally. This service makes customer follow up a breeze. Regular customer follow up leads to better business relationships, more referrals, and keeps the business on the minds of potential customers. According to Overturf Custom Greetings President Jeremy Overturf, “Our clients have found that personalized greeting cards are a more effective tool than other business mail because more people open greeting cards than other forms of direct mail.”

Overturf Custom Greetings was founded in 2006 to provide businesses with a cost and time effective way to keep in touch with their clients. The company is a customer service oriented business that believes the personal touch is missing from much of today's marketplace. Visit Overturf Custom Greetings on the web at www.overturfonline.com.

If you'd like more information about this topic, contact Jeremy Overturf at 941/238.0255 or e-mail Overturf Custom Greetings at info@overturfonline.com