Take Charge of Your Marketing

One of the questions I'm asked most frequently is, "When is the best time to market?" The answer is simple: The best time to market is now and every day hereafter. In fact, marketing should be a year-round process. Even seasonal businesses must continually reach out to customers or risk having to rebuild their sales every year.

Since 1991, when I began coaching small businesses on marketing, I've had requests from countless entrepreneurs who never marketed, but were facing bankruptcy if they didn't bring in customers immediately. Sadly, these business owners might have built highly successful companies if only they'd put marketing programs in place. But they had to struggle to bring in customers without prospect databases, marketing tools or materials, often with little or no name recognition in the marketplace.

Read the entire article at: http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article178592.html

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