Why Greeting Cards?
I've been asked several times since the opening of Overturf Custom Greetings why I chose greeting card mailings for my company staple. I've always been interested in business. Sales, marketing, advertising, they've fascinated me, especially the psychological aspect of it. I'm also concerned about deteriorating customer service in this country...I'm sure you've noticed, whether it's dining out, shopping, or other business correspondence, it seems like in the course of a week I run into several instances of bad service. I want to help raise the standards.
To make a sale, sure you have to have a great product, but there are many other factors. For instance, if you do not like somebody, no matter how much you like or want their product, you usually won't buy from them. There are restaurants and businesses I won't go back to, not necessarily because of their product, but because of the way I was treated there. I bet you feel that way about certain places too. There are overly aggressive salespeople who I dread talking to. They might have a great product but I'll never know. I think it's vital, when possible, to connect with someone on some type of personal level before discussing business. Aren't you more likely to buy based on a friend's recommendation than a stranger's?
Many purchase decisions are emotional, not need based, so advertising that appeals to the emotions is often successful. Even when someone is purchasing a need (or perceived need), the emotions must still be appealed to. In the case of Overturf Custom Greetings, our card service is a need for most businesses, but the key is educating them on why it is vital. Our advertising has to educate, inform, and appeal to the emotional needs of making more sales or growing the business (thus more money). Advertising is this whole other realm, where every word, every picture that you choose is important. I read and reread every line of my web site, my e-mails, anything that is going down in writing to be sure the message I want coming across is coming across.
To me, our greeting card mailing service is satisfying because I work with great people that are part of great businesses on a small part of their marketing. I get to use my creativity in some cases, and I enjoy knowing that the people receiving these cards are getting great customer service. It really is win for all 3 parties involved - (1) the person receiving the card wins that extra personal touch, great service, (2) the business person sending the cards wins that extra business, either by referrals or repeat business,
and (3) OCG wins because the more clients that business attains, the more cards we get to send out for them.
The people that use our service are always part of businesses concerned with customer service, businesses that rely on customers coming back or telling other people about them. They're not just in it for a one shot sale, and to establish that kind of relationship takes work. We're changing the way the world does business by teaching people that when it comes to customer appreciation, the more you give, the more you gain. Some get it, some don't, but the ones that don't probably won't be in business very long (see my blog "another reason to use Overturf Custom Greetings", where MSN did an article that showed the link between customer satisfaction and stock performance is stronger than you might think).
So I can't really sum up in one sentence why I chose this business. Maybe no one that has invested the time and effort developing their business can. - J
www.overturfonline.com
To make a sale, sure you have to have a great product, but there are many other factors. For instance, if you do not like somebody, no matter how much you like or want their product, you usually won't buy from them. There are restaurants and businesses I won't go back to, not necessarily because of their product, but because of the way I was treated there. I bet you feel that way about certain places too. There are overly aggressive salespeople who I dread talking to. They might have a great product but I'll never know. I think it's vital, when possible, to connect with someone on some type of personal level before discussing business. Aren't you more likely to buy based on a friend's recommendation than a stranger's?
Many purchase decisions are emotional, not need based, so advertising that appeals to the emotions is often successful. Even when someone is purchasing a need (or perceived need), the emotions must still be appealed to. In the case of Overturf Custom Greetings, our card service is a need for most businesses, but the key is educating them on why it is vital. Our advertising has to educate, inform, and appeal to the emotional needs of making more sales or growing the business (thus more money). Advertising is this whole other realm, where every word, every picture that you choose is important. I read and reread every line of my web site, my e-mails, anything that is going down in writing to be sure the message I want coming across is coming across.
To me, our greeting card mailing service is satisfying because I work with great people that are part of great businesses on a small part of their marketing. I get to use my creativity in some cases, and I enjoy knowing that the people receiving these cards are getting great customer service. It really is win for all 3 parties involved - (1) the person receiving the card wins that extra personal touch, great service, (2) the business person sending the cards wins that extra business, either by referrals or repeat business,
and (3) OCG wins because the more clients that business attains, the more cards we get to send out for them.
The people that use our service are always part of businesses concerned with customer service, businesses that rely on customers coming back or telling other people about them. They're not just in it for a one shot sale, and to establish that kind of relationship takes work. We're changing the way the world does business by teaching people that when it comes to customer appreciation, the more you give, the more you gain. Some get it, some don't, but the ones that don't probably won't be in business very long (see my blog "another reason to use Overturf Custom Greetings", where MSN did an article that showed the link between customer satisfaction and stock performance is stronger than you might think).
So I can't really sum up in one sentence why I chose this business. Maybe no one that has invested the time and effort developing their business can. - J
www.overturfonline.com
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