Have you heard about Joe Girard?

The Guinness Book of World Records listed Joe Girard as the "World's Greatest Retail Salesman" for 12 consecutive years.

People actually used to lineup to meet Joe, so that he could sell them cars. There would always be a queue in front of Joe Girard’s dealership on every Saturday morning. Joe Girard sold more cars individually than most dealers sell in total. He sold an average of 6 cars everyday, throughout his selling career. He sold 13,001 cars during his selling career… all at retail.

What's his secret?

He built and maintained relationships. Joe used to send 13 cards to all his prospects and clients every year. One every month and one for Christmas. He created a place for himself in the brains of his prospects and clients by keeping in touch with them.

He made sure that he was in peoples' minds when they had to buy a car. And that is how he sold 6 cars a day, everyday.

Joe viewed this as so important, he had two full-time secretaries to select, address, write personal notes, stamp and mail the cards.



What can you learn from one of the greatest salespeople ever?

• Keep in touch with people regularly.
• Send them “Thank you” notes.
• Send them season’s greetings.
• Send them news and information that will be beneficial to them.
• Send them free goodies.
• Automate your follow ups so they don't get missed

Keeping in touch was an important factor in Joe Girard's success. Do you think it would be difficult to pick out and write all those cards to all of your clients each year? Guess what? You don't have to...we'll do it for you.  

Work with Overturf Custom Greetings to set up a follow up program for your clients. We do all the work for you, all you have to provide is your client list. You too can achieve greater sales by implementing a follow up and referral program with us right away!

Visit www.overturfonline.com for details.

Excerts from http://www.biztactics.com/bullet-joe-girard.php